Ecommerce Design Mistakes to Avoid

Ecommerce Design Mistakes to Avoid

The online shoppers have plenty of options, which is why it’s essential to make their shopping experience as easy and as smooth as it can be. Customers who encounter a frustrating and confusing shopping experience may abandon their carts and write negative reviews that could convince other potential buyers to avoid the store.

From a lack of calls-to-action to poor-quality product images, these ecommerce design mistakes can have serious negative effects on your sales. Fortunately, many of them are easily preventable with a little careful planning.

Images of low quality

It’s not a good idea to purchase something that doesn’t provide the best quality. It is crucial to use high-quality pictures on your ecommerce website. Having poor quality pictures will not only turn away customers, but also damage your brand reputation.

We do not offer a Guest Checkout option

Another mistake to avoid is not offering a guest checkout. This can deter potential customers from making purchases on your site. A lot of customers are uneasy when asked to create an account, especially when they must enter their personal details, such as their email address. Instead, you should allow your visitors to sign-up through their social media accounts to streamline the process and alleviate privacy concerns.

Another major ecommerce design error is having a messy and disorganized menu structure. It’s crucial to have a plan for how each page on your website will appear, so that navigation is clear and user-friendly for customers. Make sure that every page is organized according to the type of content it holds and make it easy for customers to locate what they’re looking for.

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